Adlink sells display marketing business to Hi-Media
Adlink Internet Media AG is selling its display marketing business to the French advertising network Hi-Media. In return, the Adlink Group will receive 10.7 percent of the shares, as well as approximately 12.2 million euros in cash.
Adlink Internet Media AG today reached an agreement with Hi-Media to contribute its display marketing business to the Hi-Media Group. In return, the Adlink Group will receive 10.7 percent of the shares in the French advertising network as well as around EUR 12.2 million in cash. The Adlink Group will grant Hi-Media a vendor loan for the cash component. This is due by June 30, 2011 at the latest. The transaction is to be completed by the end of August 2009. In future, the Adlink Group will focus its operating business on the performance-based business areas "Affiliate Marketing" (affilinet) and "Domain Marketing" (Sedo). .
