SFLB: Migros magazine readers for sale at low prices
Spillmann/Felser/Leo Burnett realized an advertising campaign for the Migros magazine. The readers of the publication were packaged as if they could be bought in the nearest store.
The advertisers at Spillmann/Felser/Leo Burnett have realized an advertising campaign for Migros magazine. This drew the attention of potential advertising customers to the advertising rates as well as the total circulation and reach of the publication - 2,872,000 readers. To present the offer as a "cheap bargain", the advertising agency packaged the magazine's readers as if they could buy it in the nearest store.
Responsible at Migros Magazine: Bernt Maulaz (Publishing Director), Jrene Shirazi (Head of Marketing). Responsible at SFLB: Dana Wirz (AD), Diana Rossi (text), Martin Spillmann, Peter Brönnimann (CD), Pam Hügli, Amanda Wheeler, Marco Chini (consulting). Photographer: Felix Streuli. Image editing: Patrick Rohner. Prepress: rtk Kloten.
