NZZ: Readership growth among decision-makers in Germany
The NZZ reports an 11 percent increase in readership among decision-makers in Germany. This finding came from a study that examined the use of newspapers and magazines in Germany.
The "LAE - Leseranalyse Entscheidungsträger in Wirtschaft und Verwaltung" - the German equivalent of MA Leader - examines the use of German newspapers and magazines as well as selected foreign press products every two years. The study published at the end of June showed that the NZZ has a widest readership of 290,000 and an average readership of 74,000. The average readership comprises those people who read at least every third or fourth issue of the newspaper on a regular basis.
Among the 14 foreign titles surveyed, the NZZ is in second place behind the Financial Times with an average readership of 106,000. Other internationally renowned titles such as Time and Wall Street Journal Europe follow at some distance, while the International Herald Tribune, Die Weltwoche, The Economist, Business Week and Forbes have significantly lower readership figures.
Among the 14 foreign titles surveyed, the NZZ is in second place behind the Financial Times with an average readership of 106,000. Other internationally renowned titles such as Time and Wall Street Journal Europe follow at some distance, while the International Herald Tribune, Die Weltwoche, The Economist, Business Week and Forbes have significantly lower readership figures.
