The Belcom marketing unit starts with a new organization
The Belcom marketing unit will launch on April 1, 2017, with a team of experienced and new sales professionals, as well as carefully crafted cross-media offerings for advertising clients. Belcom is part of the «AZ Medien | TV & Radio» division, which was founded in early 2017.
Against the backdrop of digital change and the convergence of electronic media, AZ Medien decided at the beginning of the year to establish the new "AZ Medien | TV & Radio" division (Werbewoche.ch reported). As part of this, the local marketing of TV and radio will be merged in the Belcom company as of April 1, 2017. The aim is to leverage synergies and expertise in almost congruent broadcast areas of Radio 24 and TeleZüri in the greater Zurich area and Radio Argovia and Tele M1 in the Mittelland area, and to offer attractive cross-media products to the advertising market.
The managing director of the reorganized Belcom is Daniel Schnüriger, who will continue to report directly to Roger Elsener, managing director of "AZ Medien | TV & Radio. The regional marketing areas of Aargau, Berne and Zurich are each the responsibility of a Sales Manager.
Head of Advertising Market TV & Radio Canton AG/SO
Daniele Lombardi has been working in sales as a key account manager at Tele M1 since 2007 and took over responsibility for advertising sales at Tele M1 as sales manager in November 2012. Currently, the 41-year-old Lombardi is completing postgraduate studies in "Eidg. Dipl. Leadership & Management HF". Lombardi is a resident of the region and has in-depth knowledge and experience regarding the regional advertising market and electronic media.
Head of Advertising Market TV Canton BE
Remo De Piano started as Head of Sales at TeleBärn on March 1, 2017. De Piano has been active in the Swiss advertising market for over 30 years. The federally certified sales manager has held various sales and consulting positions at Radio BEO and the Berner Zeitung, among others, as well as advertising manager at Automobil Revue / Revue Automobile. Between 1994 and 1998, the 52-year-old was involved in building up TeleBärn's advertising market.
Head of Advertising Market TV & Radio Canton of ZH
The position of Head of Advertising Market TV & Radio in Zurich is currently vacant. The recruitment process is underway. Ad interim Daniel Schnüriger, Managing Director Belcom, will take over the responsibility for the Zurich region.
Manager Internal Sales
Dominik Bolliger takes over the management of the entire inside sales team. The 32-year-old has been Head of Internal Sales at Belcom since May 2015 and brings with him over seven years of media experience. His previous employers include Goldbach Media and Möbel Hubacher. He completed further training as a marketing planner and holds a degree in business administration.
Each sales team has office space at its respective location and thus remains regionally anchored.
