The Amsterdam sneakers
Because Amsterdam is best explored on foot, the airline KLM has launched an orange Amsterdam sneaker.
Amsterdam is anything but sprawling. Due to the compact design and the (relatively) pedestrian- and bicycle-friendly traffic planning, the city is particularly well suited for a discovery tour on foot. Moreover, Amsterdam is an attractive, exciting city throughout, where the journey is always the destination.
The Amsterdam sneakers developed by Stockholm-based agency Pool are designed to make city trips on foot easier and more beautiful. The orange sneakers not only look good and are comfortable, but also grant free access to museums and other sights.
The strictly limited shoes will be raffled among travelers who book an Amsterdam trip with KLM in the near future. In addition, copies including the flight were auctioned daily on E-Bay in March for a good cause (UNICEF).
A strictly limited sneaker as brand ambassador - certainly not a bad idea in times when sneaker collectors and crazies are a dime a dozen. (hae)
Images: Amsterdamsneaker.klm.com
