JvM/Limmat: "Karakete" against obesity
The advertising agency Jung von Matt/Limmat has developed a special snack for Health Promotion Switzerland. The snack is designed to show children that healthy foods can taste good and look cool, too.
The advertisers at Jung von Matt/Limmat have developed a snack for Health Promotion Switzerland that not only tastes good and looks cool, but is also healthy. The "Karakete". At first glance, the "Karakete" is reminiscent of the well-known rocket ice cream. But when you unwrap the "Karakete", you are holding a healthy, tasty organic carrot on a wooden stick. The aim is to teach children in a playful way that a healthy snack can also be fun and tasty.
The car package will be distributed freshly packaged in an initial edition of 3,000 pieces at various Swiss family events.
The car package will be distributed freshly packaged in an initial edition of 3,000 pieces at various Swiss family events.
Responsible at Health Promotion Switzerland: Susanne Gäumann (Head of Communications), Victoria Graf (Project Manager Campaigns). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Lukas Frei (CD), Bruce Roberts (AD), Thomas Ammann (text), Fabian Röthlisberger, Michèle Gutmann, Milène Huber (consulting).
