Opener and keyvisual for SRF Comedy-Spring

Working closely with SRF, Detail CGI & Motion designed the visual identity for the SRF Comedy Spring.

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The last week of March is all about humor on SRF. During this time, the radio and TV programs will be showing various comedy and satire shows as well as live events.

In the spirit of the awakening spring, the Detail CGI & Motion team was asked to create the opener and the key visual for the TV appearance.

"The SRF Comedy Spring is designed to rouse the laughing muscles from hibernation. We wanted to realize the performance for this theme week in a correspondingly surprisingly humorous freshness," comments Thomas Gloor, Art Director at SRF.

The centerpiece is the 12-second opener, which was created very collaboratively. "We tried things out together, tested extensively and laughed a lot until we found the tonality we wanted," says Tiny Bernhard, one of the designers from the Detail CGI & Motion team. His colleague Simone Nucci adds, "Through motion capture data converted into motion clips, we brought the personified spring to life. To make spring look so fluffy, we covered it with almost a million flowers and grass - Hair Dynamics was used for that."

SRF Comedy Spring can be seen and heard until April 1.

Responsible at SRF Swiss Radio and Television: Andreas Dürr (Art Director), Thomas Gloor (Art Director), Jessica Lanter (Project Manager). Responsible at Detail CGI & Motion: Simone Nucci (CGI & Motion Designer) Tiny Bernhard (CGI & Motion Designer), Jennifer Zeender (Project Manager). Responsible for sound: Martin Bezzola (sound designer).

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