UX expert Elam Agam joins Atfront management team
Elam Agam, previously Head of UX at Comparis.ch, joined the management team of UX agency Atfront on March 1.
The agency has hired experienced digital expert Elam Agam to develop the new Growth Marketing and Conversion Optimization business areas. He has more than 15 years of UX experience and built up, introduced and established the discipline in the organization at AXA Winterthur before anchoring UX as a strategic pillar in the area of conversion optimization and growth marketing at Comparis.ch.
"UX must be used as a strategic tool," says Elam Agam. "In their digital projects, many companies fail to grasp the big picture, understand the fundamental user motivations and identify the right levers to generate growth. This is exactly where we want to start and support companies in optimizing their digital value creation."
To this end, Atfront has restructured its offering under the umbrella of "User Centered Digital Growth" and offers its services in the areas of User Understanding, Conversion Optimization and Digital Service Design.
