NZZ takes on a new shape
More than half a century after its last major redesign—the move away from Fraktur typeface—the Neue Zürcher Zeitung is currently undergoing a comprehensive overhaul of both its content and design. The design is being developed by the agency Meiré und Meiré in Cologne. The newly redesigned NZZ will be presented to readers for the first time on Wednesday, September 23, 2009.
In its 230th year, the Neue Zürcher Zeitung is undergoing a comprehensive overhaul in terms of content, design and page architecture. With the relaunch planned for September 23, 2009, the NZZ aims to respond even better to readers' usage habits, changes in the advertising market and the challenges posed by new information media. The relaunch is also intended to attract younger readers to the NZZ. According to an NZZ press release, this is also based on the findings of broad-based audience surveys.
The NZZ commissioned the Cologne-based design agency Meiré und Meiré as an external partner for the design. The design concept for the NZZ has been developed in collaboration with the project management team under Editor-in-Chief Markus Spillmann and NZZ Art Director Brigitte Meyer since March 2009 under the motto "Aesthetics for Substance". Fashionable gimmickry and fast-moving design interventions are avoided.
The redesign is combined with a new concept for the paper's architecture and page sequence. New sections, an upgraded stock market and opinion section as well as new supplements are elementary components together with a consistently pursued linking of the offer on NZZ Online.
The NZZ commissioned the Cologne-based design agency Meiré und Meiré as an external partner for the design. The design concept for the NZZ has been developed in collaboration with the project management team under Editor-in-Chief Markus Spillmann and NZZ Art Director Brigitte Meyer since March 2009 under the motto "Aesthetics for Substance". Fashionable gimmickry and fast-moving design interventions are avoided.
The redesign is combined with a new concept for the paper's architecture and page sequence. New sections, an upgraded stock market and opinion section as well as new supplements are elementary components together with a consistently pursued linking of the offer on NZZ Online.
