The most important source of information for Swiss media professionals: Google
The Internet is clearly the most important source of information for Swiss media professionals today. E-mail and search engines are at the heart of Internet use. With 99.8 percent of mentions, Google is the clear favorite here.
The Internet is clearly the most important source of information for Swiss media professionals today. This is shown by a new study by the Institute for Applied Media Studies IAM at ZaHW and the communications agency Bernet_PR. The results were presented for the first time on Wednesday evening.
Over 95% of respondents said that their most important work tool today is the Internet. In the same survey 7 years ago, the figure was 87.5 percent. First and foremost, people want to find information or check facts online. Three quarters of respondents search the Internet for ideas for their own articles. One in two use it for comparison with other media.
E-mail and search engines are at the heart of Internet use. With 99.8 percent of mentions, Google is the clear favorite here. Only around one in four media professionals use Search.ch and not even one in ten search via Yahoo. The online encyclopaedia Wikipedia is in fifth place, followed by company websites, fee-based databases and news portals.
For the first time, the study also asked about social networks. These are significantly less important. The importance of weblogs is declining.
If media professionals are looking for news, they prefer to click on the online edition of the Tages-Anzeiger. Nzz.ch, 20min.ch, Google News, the news agency SDA and the fee-based Swiss Media Service SMD ranked second to sixth.
The respondents largely agree that the Internet is also increasing the pressure to keep up to date and is having an ever greater impact on journalism. In the opinion of many interviewees, the interpretation of news is becoming more important than its procurement.
Almost 3,000 media professionals throughout Switzerland were surveyed for the representative study, of which around 23 percent responded.
Over 95% of respondents said that their most important work tool today is the Internet. In the same survey 7 years ago, the figure was 87.5 percent. First and foremost, people want to find information or check facts online. Three quarters of respondents search the Internet for ideas for their own articles. One in two use it for comparison with other media.
E-mail and search engines are at the heart of Internet use. With 99.8 percent of mentions, Google is the clear favorite here. Only around one in four media professionals use Search.ch and not even one in ten search via Yahoo. The online encyclopaedia Wikipedia is in fifth place, followed by company websites, fee-based databases and news portals.
For the first time, the study also asked about social networks. These are significantly less important. The importance of weblogs is declining.
If media professionals are looking for news, they prefer to click on the online edition of the Tages-Anzeiger. Nzz.ch, 20min.ch, Google News, the news agency SDA and the fee-based Swiss Media Service SMD ranked second to sixth.
The respondents largely agree that the Internet is also increasing the pressure to keep up to date and is having an ever greater impact on journalism. In the opinion of many interviewees, the interpretation of news is becoming more important than its procurement.
Almost 3,000 media professionals throughout Switzerland were surveyed for the representative study, of which around 23 percent responded.
