Federal Council favors SRG cooperation with private companies
The Federal Council welcomes new forms of cooperation between the SRG and other media providers. It stated this in its response to a question from the National Council regarding trials involving SRG videos on private media websites.
The Federal Office of Communications (OFCOM) was informed in advance by the SRG about the cooperation, the Federal Council states. It is of the opinion that the use of SRG videos by other Swiss media can improve their attractiveness and reach and thus contribute to strengthening Switzerland as a media center.
The Federal Council considers it legitimate for the SRG to be compensated for the costs incurred. How this is done is at the discretion of the parties. The media companies could compensate the costs either through a flat rate per video used or through the SRG's participation in the realized revenues.
It is important to him that the SRG's ban on online advertising is respected, writes the Federal Council. During question time on Monday, Daniela Schneeberger (FDP/BL) wanted to know, among other things, how the SRG's planned participation in advertising revenue from online video advertising is compatible with the online advertising ban. (SDA)
Photo: Parliamentary Services, 3003 Bern
