Voima launches new Bio-Strath product line-up
The Voima agency developed the entire communication part of the launch for the Herrliberg-based company Bio-Strath - from the packaging design to the website and the various brochures to the conception and realization of the launch campaign.
Bio-Strath is a well-known Swiss manufacturer of natural food supplements based on Strath herbal yeast. Thereby, almost everyone knows Strath from their childhood. However, Strath has naturally moved with the times and has expanded its product range - taking into account its own philosophy, in other words: with natural ingredients.
The project was launched in 2016 with research in focus groups, after which the new design of the new product line-up was developed on the basis of the insights gained.
The new product line-up clearly required a new website. The scientifically proven efficacy of Strath, which is backed up by numerous studies, is to be brought more into the consumer's focus. The highlight of the new, clearly designed site Organic-strath.com is undoubtedly the "Vital Substance Universe" - with it, Strath's more than 60 vital substances can be explored in a spectacular way in a freely moving, rotating 3D view. It goes without saying that every single vital substance is backed up with specialist information. The universe was completely developed and programmed in-house by Voima.
Finally, Voima also developed the launch campaign for Strath's new product line-up. Right from the start, the campaign was designed for combined digital and classic use as well as for display at the POS. The subjects are all based on 3D models and can be easily animated. Each subject puts the corresponding indication in the foreground with a wink - boxing gloves for immune defense, sneakers for more performance and the light bulb for more concentration.
Responsible at Bio-Strath: Alain Hospenthal (Head of Marketing and Sales), Sandra Bachmann, Ursula Meyer (Marketing). Responsible at Voima: Rolf Jeger, Flora Ruhmannseder (Consulting), Tamas Kiss (Creative Direction and Text), Sandjay Deng, Amrit Dhillon (Graphic/Design Ads, Website, Collateral), Marcus Zimmermann (Art Direction Customer Brochure, Icons), Valentin Ritzi (Web Development Vitalstoffuniversum), Giulia Furrer (Basic Design Packaging). Pascal Pazanda (Packshots, Image Editing). Responsible at Pixel-Plus: Muse Lazri, Stefan Steuble (web programming). Responsible at Widmer-Fluri: Aron Fluri, Markus Widmer (3D design, image processing, DTP).
