It's better to drive drunk
A striking comparison serves as a reminder to the British that using a smartphone while driving is off-limits.
Think, the UK's national road safety prevention program, launched a new campaign a few days ago. Once again, an attempt is being made to banish the unspeakable bad habit of texting behind the wheel from road traffic. Perhaps the surprising message that it would be even better to get behind the wheel drunk will make sense to one or two negligent offenders. In any case, far too many drivers are still unaware of the fatal danger.
That might make sense. And if not: what certainly makes sense is money. Since the beginning of March, drivers on the island who can't keep their hands off their smartphone have been punished more severely. The offense now costs a hefty 200 pounds and six points on the traffic offender register. Even if the pound rate was already much higher: the amount certainly hurts.
BBDO thinks this is a good opportunity to turn the glove compartment into a smartphone compartment. The lockable compartment was introduced in the early 20th century to store the gloves that were needed in windy, open cars for reasons of temperature and handling. The name has stuck, but the purpose has long since changed. The compartment is certainly a good place for your phone so that you don't get any ideas while driving - quickly check who is writing.
By the way: MullenLowe already drew a comparison between drunk driving and sober texting in spring 2016. In a film with a hidden camera, the agency showed that if the cab driver drinks beer while driving, the passengers intervene in horror. On the other hand, they let him handle his smartphone in peace. Although intervention would be at least as necessary here. Whether the hidden camera was really filming real passengers is more than questionable. But the message has definitely got through. (hae)
