Millennials videos for all: "Nouvo" becomes a national project
From March 6, 2017, SRG's "Nouvo" videos launched by RTS will be available on social networks in all four national languages and in English.
RTSinfo's Nouvo accounts on Facebook and Twitter will be supplemented with those of the four other SRG Enterprise Units: Nouvo SRF News, Nouvo RSI News, Nouvo RTR and Nouvo Swissinfo SWI.
Nouvo videos are the answer to the fact that millennials - the generation that has grown up in the digital world - get their information primarily on mobile devices and social media. The aim is to offer young audiences video formats that speak a new (visual) language and are prepared differently. They are intended to correspond to today's news consumption. The videos are subtitled and are ideally suited for viewing on cell phones and tablets. In terms of content, the offering includes reports aimed at 18- to 30-year-olds and explanations of complex current issues.
The Nouvo infovideos, which RTS launched in March 2016, quickly found favor in French-speaking Switzerland - especially among young people. From March 6, 2017, they will be available in the four national languages and in English on Facebook and Twitter.
The editorial team that produces the Nouvo videos in five languages is called "Nouvo-News," is based at RTS in Geneva and consists of media professionals from all SRG enterprise units (RTS, SRF, RSI, RTR and Swissinfo SWI). The team combines knowledge from journalism, graphics and social media editing.
