PPR Media Relations is SodaStream's new PR agency
PPR Media Relations has signed SodaStream as a new client. The Zurich-based PR agency is supporting the internationally renowned company with traditional and visual media relations in the Swiss market. The partnership is intended to give the leading manufacturer of sparkling water systems a new media boost.
SodaStream is the world leader in the manufacture and distribution of water spraying systems. The SodaStream system is used in every fourth Swiss private household and is available at over 3,500 points of sale in all regions of Switzerland. The company is now relying on the expertise of PPR Media Relations for its media relations in order to further expand its brand awareness in Switzerland. The SodaStream brand is to be strengthened through continuous and professional reporting on the various products and core topics.
The mandate includes creating a targeted PR strategy, writing and sending media releases, organizing media events, maintaining contact with relevant media professionals and bloggers, and hosting the multimedia database. In addition, PPR supports SodaStream with visual PR such as the production of press images and news videos and the distribution of visual content via keystone channel to the largest media outlets nationwide. In cooperation with the partner agency LikeMag, the communication content is also pushed via various social media channels.
