Weber Harbeke: Everything "completely ok" at Valora

Weber Harbeke Partners realized the launch campaign for Valora Retail's new low-cost product line "ok.-" realized for Valora Retail. This is based on the brand name "ok.-", which is intended to convey the message of the low price quickly, strikingly and comprehensibly in all languages. The campaign was launched in the free newspapers 20 Minuten and Blick am Abend. Naming and packaging were also created by the Zurich agency. Further campaigns are planned for the commuter target group.

Responsible at Valora Holding, Muttenz: Jörg Brun (Head of Valora Retail), Roger Knill (Head of Category Management Food & Beverages). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Priska Meyer (AD), Sibill Zellweger (graphics), Christian Sidow, Judith Stoletzky (text). Photo: Jonas Kuhn, Zurich.