GGK: Cooking for Esso with space technology
The advertising agency GGK created a campaign for Esso's loyalty promotion. The campaign focuses on Thomas's aluminum pans.
The advertisers at GGK have created a campaign for Esso to support TCC's customer loyalty program. Those who collect loyalty points receive a discount on pans made of blackened aluminum from Thomas. The slogan "Ultralight cooking with space technology" refers to the fact that the material has already been used in space travel. A variety of advertising materials are used: F12 posters, pump toppers, displays, windmasters, flyers as well as floor stickers designed to direct customers straight to a specially developed display shelf.
Person in charge at Esso: ROC Switzerland: Henryk Chudzia, Kathrin Schubiger. Loyalty program: TCC: Max Widmer, Simone Seewer. Responsible at GGK: Christoph Knuchel, Jean-Marc Demeulemeester, Oliver Kindhauser, Martina Steffen.
