Goldbach Interactive wins Somersby Switzerland as new customer
Feldschlösschen continues to rely on Goldbach Interactive's social media expertise. In 2017, the digital agency is managing Somersby Switzerland's Facebook and Instagram profiles.
Goldbach Interactive had already taken over the social media channels of Somersby Switzerland at the end of 2016 and developed a social media strategy for 2017. The current communication strategy focuses on activating content that matches the unconventional brand, including community management and a long-term media strategy.
The collaboration has already gotten off to a successful start. In the first three months, more than 3,500 new fans and a steady increase in the engagement score on Facebook were recorded. Currently, for example, the hashtag contest #SomersbyOnIce is running on Instagram.
The internationally known apple drink Somersby, which is also produced in Switzerland for the Swiss market, is distributed by Feldschlösschen Getränke. Goldbach Interactive has been in charge of Feldschlösschen Getränke's Facebook profile since January 2014 and its Instagram profile since February 2016.
Responsible at Feldschlösschen Beverages: Anna R. Habighorst (Senior Brand Manager). Responsible at Goldbach Interactive: Dieter Fassbender (Head of Business Development), Claudia Dörr (Senior Consultant Social Media), René Schoedon (Head of Digital Creation & Production), Torsten Schallmeier (Senior Copywriter / Concept Designer), Sandro Kohler (Senior Art Director Motion Picture), Christian Müller (Art Director), Hediyanti Gall (Junior Art Director), Gary Gantner (Media Consulting).
