Clean cleaner
Wieden+Kennedy makes a striking visual statement: Life as a dishwasher isn't easy.

Harmony of taste? A feast for the eyes? A feast for the palate? In the end, everything ends up in the dishwasher. Together, next to each other, mixed up. This soup is then spooned out by man's most indispensable kitchen helper. For this reason alone, we should actually think about it more often, take care of it and "pamper" it with Finish dishwasher cleaners. Or at least purify it.
Wieden+Kennedy has staged the unappetizing combinations that the machines have to deal with in such a stylish way that Finish almost forces its way onto the next shopping list. (hae)
