"The best idea was to give my car a 427ci engine".

1. the best book you've read recently?
Raw material. Fauser was a good one.

2. the best testimonial ever?
The Dude from the Southern Comfort Spot.

3. if you hadn't become an advertiser - what then?
Long-distance driver.

4. what are you sorry for?
Nothing at the moment.

5. Do you fall for advertising? When?
Yes, if she entertains me and doesn't make any flimsy promises.

6. what do you never want to have to hear about yourself?
He has ears that are too big.

7. a buzz word that gets on your nerves?
Trump.

8. can you tell us a little secret?
Only have big secrets.

9. name a campaign that has recently caught your eye in a positive way - but did not originate with you.
Meetgraham.com.au

10. why don't you conform to the usual clichés of an advertiser?
I do.

11. when you have an idea, how do you know it is good?
When I have to laugh heartily and my head starts spinning.

12. what was the best thing you have done in the last five years?
Gave my car a 427ci engine.

13 What is currently overestimated?
Unfortunately, many things are currently being underestimated.

Claude Eberhard has been Executive Creative Director at Equipe since April 2016. Prior to that, he worked for renowned agencies in Switzerland and abroad for 15 years, including five years at JungVonMatt/Limmat, where he was jointly responsible for setting up the digital unit as a digital concept developer and art director. In the course of his career, he has won numerous awards, including a Master at the Best of Swiss Web and an ADC Evergreen. Claude Eberhard joined the club of happy fathers in July of this year. He enjoys painting and would one day like to see one of his works hanging in the MOBA, the Museum of Bad Art.

The "13 Questions" appear both online and in the print edition of Werbewoche. Note: The online publication is currently a little behind schedule, so it will take a few more issues before the print and online publications are back in sync plus/minus. Claude Eberhard was published in the print edition of Werbewoche 20/2016 on December 2. Next candidate: Guillaume Borel (ViznerBorel).

Implementation: Thomas Häusermann