Felix Partner develops Haas Glas Design from scratch
Haas Glas Design is a center of expertise for customized solutions in the field of glass and design for interior construction. The Felix Partner Design agency developed this concept in collaboration with the client during one of its branding workshops.
And from this, as part of the new brand design, the name, the new visual appearance and the claims "Colorful. Flexible. Personal", "Individual. Solution-oriented. Personal", "Competent. Reliable. Personal", which are used in rotation. The generous and glass-authentic imagery has been implemented photographically, with glass plates and light play in the background. This should achieve an independent and exciting effect and guarantee a high recognition. In addition to the complete corporate design including style guide, various advertising materials were implemented for the communication level.
Responsible at Felix Partner Design: Rahel M. Felix (CD, consulting); Dieter Stocker (graphics); Ralph von Fellenberg (text/concept); Veruschka Müller Suter (project management).
