New category recognizes achievements of digital agencies
For the seventh time, the IAB Switzerland Association will present the «Oscar» of the digital advertising industry—the Digital Marketing Award—on February 22. The awards will recognize outstanding achievements in the categories «Digital Marketer of the Year,» «Digital Newcomer of the Year,» «Digital Lifetime Award,» and, for the first time, “Digital Agency of the Year.” For the first time, the award will be presented as part of the new digital marketing event, D:PULSE.
The Digital Marketer of the Year, Digital Newcomer of the Year and Digital Lifetime Awards recognize achievements that have particularly stood out in the Swiss market. This year, there will now be an additional category. In the Digital Agency of the Year category, the award will go to an agency that is at the cutting edge of technology, business and advertising. "This is an award that reflects the importance of digital agencies to the industry," says David Burst, President IAB Switzerland. "We look forward to this additional category as well as giving all industry participants the recognition they deserve."
Election modes and nominees 2017
The Digital Lifetime Award is presented by the IAB Board to an individual who has done a great deal for the digital advertising market and shaped it through their commitment. In the Digital Newcomer of the Year category, the award goes to the IAB Academy graduate who passed the final exam with the highest grade. The Digital Marketer of the Year award goes to a company that has made a special contribution to the digital development of the advertising market. Nominees are: Audi, Mercedes, Raiffeisen Switzerland, Saas-Fee and siroop. The nominees for Digital Agency of the Year are: Equipe, Jung von Matt/impact, Namics, Webrepublic and Futurecom interactive.
The winners of the Digital Marketer of the Year and Digital Agency of the Year categories will be selected by the IAB Board, the IAB Customer Specialist Group and the IAB Agency Specialist Group, the SWA Board, the SWA Digital Committee, the Media Group and the LSA Group Communications.
