Sketchers and PPR Media Relations now run side by side
Sketchers is stepping up its PR efforts in Switzerland and has enlisted PPR Media Relations to help. The Zurich-based PR agency is supporting the American shoe brand with traditional and visual media relations.
The brand is to be strengthened through regular and professional communication about the core products, according to a statement. The mandate includes creating a strategy, writing and sending product news, maintaining contact with relevant media professionals and bloggers, and hosting the multimedia database. In addition, PPR supports Sketchers with visual PR by sending targeted images and videos, for example of sponsoring activities at Ironman Zurich, to the major media via a keystone channel.
