The one who talks to the gorillas
The «legendary Man,» Axel Kiener, is back and exploring the jungle for Old Spice.
A year ago, Old Spice introduced the new Legendary Man from (Werbewoche.ch reported): Actor Axel Kiener took over from "Muscle Mountain" Terry Crews and played tennis on a whale to warm up. The marine mammal's blowhole served as a ball launcher—impressive!
The Wieden + Kennedy Portland agency is now bringing its legendary character back to life. The daring explorer has an unforgettable encounter with gorillas in the jungle; he communicates with them skillfully and respectfully—using a kind of sign language.
«I'm surprised you figured that out. You know… with your simple animal mind.»
A typical Old Spice success story. To the audience listening to his talk about his adventures, he explains that Legendary Man And here's why: He'd rather be slapped in the face by success than be strangely tickled by failure. And it's all thanks to his antiperspirant deodorant, which reliably keeps his back dry. Completely aluminum-free, by the way. (hae)
