Ruf Lanz with Tonhalle Orchestra Campaign in Lürzer's Archive
The first 2017 issue of Lürzer's Archive included another work by Ruf Lanz: The campaign for the TOZ Intermezzo concerts of the Tonhalle Orchestra Zurich.
Due to their brevity and intensity, as well as their uncomplicated setting, TOZ Intermezzo concerts are also suitable for classical music beginners. Ruf Lanz's launch campaign emphasizes this in a fresh and cheeky way: masterpieces of classical music are described by people without any knowledge of classical music. The campaign has already won several awards, including two silver medals from the Art Directors Club of Europe.
