Digital television in the cable network gains 125,000 new customers in one year
Das digitale Fernsehen im Kabelnetz hat dank der Fussball-WM im ersten Halbjahr 2010 zahlreiche neue Kunden angelockt: Über 125'000 Neukunden kamen im Vergleich zum Juni 2009 dazu.
Swisscable counted around 680,000 digital TV customers in the first half of 2010, as the industry association wrote in a press release on Wednesday, according to SDA. The Football World Cup, which began on June 11, prompted many customers to switch from analog to digital television.
Swisscable's almost 250 cable network companies recorded an influx of customers despite an elaborate advertising campaign launched by competitor Swisscom. Swisscable has sought a ban on an advertising letter in which Swisscom draws an inadmissible comparison in Swisscable's view. At the end of June 2010, Swisscom had 317,000 TV customers.
Swisscable's almost 250 cable network companies recorded an influx of customers despite an elaborate advertising campaign launched by competitor Swisscom. Swisscable has sought a ban on an advertising letter in which Swisscom draws an inadmissible comparison in Swisscable's view. At the end of June 2010, Swisscom had 317,000 TV customers.
Stagnation in the number of cable TV connections
However, the growth in the number of digital TV customers continues to be offset by stagnation in the number of cable TV connections. At the end of June, Swisscable counted 2.88 million cable TV connections, almost the same number as in the previous year. This means that just over one in five households with a cable connection makes use of the digital TV offer.
More customers than a year ago also used the Internet and telephony via their cable connection. Cable Internet was used by 766,000 customers (+3.6%) and cable telephony by 379,000 customers (+6.3%). The half-year data is based on a survey of the largest cable network companies.
