Farner takes over influencer engagement for Wiko Switzerland
Wiko has commissioned Farner to handle its Switzerland-wide media relations and influencer engagement to strengthen its presence as a «game changer» in the local smartphone market.
Wiko, a smartphone manufacturer from Marseille, France, wants to relaunch the Swiss market with its colorful all-rounders that are also affordable for small budgets. Petra Ventura, Marketing and Communication Director Southern Europe of Wiko, on the awarding of the mandate: "We are delighted to have Farner, a strong partner active throughout Switzerland, at our side who can fully identify with the spirit of Wiko."
The new consumer electronics mandate is led by an interdisciplinary team in Zurich that handles influencer engagement and media relations for Wiko across Switzerland. The mandate highlights Farner's regional roots and long-standing industry expertise in consumer goods and electronics.
