Front - new agency for digital communication
Sam Sherbini, Marco Zimmerli, and Ralf Brändli are launching their own digital agency in Zurich under the name Front. By combining consulting, user experience, creative design, and technology, they cover the entire value chain of digital projects—from idea and concept through design to final implementation.
Front stands for experience-rich solutions that move in the area of tension between digital brand management, neoadvertising and product innovation. Sam Sherbini, Marco Zimmerli and Ralf Brändli started as a threesome at the end of the year and their first project was the conception and realization of the website of the traditional Swiss company Turmix.
Over the past 16 years, they have worked for clients such as Cailler, Graubünden, Ikea, Migros, Swiss Post, Raiffeisen, Swiss Life and Swiss Re. The well-coordinated team has shared a career in the Swiss digital scene since 2009. At Wirz, they were the driving force behind multiple award-winning projects such as Migros' Nanomania, Ikea Rothenburg and Terra Chips. In 2013, they moved to Jung von Matt to help build the Next digital unit under the leadership of Markus Schärer. Most recently, they led the department ad interim; Sherbini in the function of Digital Director, Zimmerli as Digital Creative Director and Brändli as Head of Technology.
Front focuses on innovative solutions and an orchestrated brand experience across all digital touchpoints. "The combination of many years of agency experience and a lean, dynamic structure allows us to challenge the status quo to make room for disruptive approaches," says creative officer and ADC member Marco Zimmerli. In the digital manufactory in the heart of Zurich, campaigns, platforms, corporate sites, e-shops, social media strategies and content marketing are created - tailor-made and all from a single source.
