Closer than you think
With over 200 stores, Interdiscount is always nearby. This is highlighted in the latest TV commercials from Maxomedia, which can be flexibly combined with product promotions.
The high branch density of the home electronics retailer is a key unique selling point. This had to be conveyed in the latest TV commercials. At the same time, they had to fit into Interdiscount's existing cross-channel strategy. The clips are used throughout the year and combined with current promotions.
Surprisingly close
The spots rely on an emotional approach. The painful and joyful collision with the store door serves as activation. The spots show how surprisingly close the next branch is.
Flexible key visual
The message in the binder ties in with the last campaigns: "Shop the way you like it: Order online and have it delivered - or pick it up in the store." A red band-aid that the protagonists wear when ordering online after the collision serves as a reminder anchor.
A key visual was chosen that Interdiscount can adapt for further advertising measures such as brochures, advertisements or web banners. It fits the emotional approach and is also suitable for promoting current offers. The flexibly applicable key visual takes into account the existing cross-channel strategy. Two spots each were produced in Swiss German, Italian and French.
Responsible at Interdiscount: Martin Koncilja (Head of Marketing), Franco Locatelli (Head of Advertising). Responsible at Maxomedia: Simon Muster (overall responsibility), Reto Schild (creative direction), Daniel Rödel (art direction), Antonia Bekiaris (text/concept), Nathalie Stephani (project management).
