AZ Medien forms new division "AZ Medien ǀ TV & Radio
AZ Medien is restructuring its business units. Radio Medien AG, consisting of Radio24 and Radio Argovia, and the AZ Medien | TV division will now form the new business unit «AZ Medien | TV & Radio.» Roger Elsener will head this new division starting February 1, 2017.
Roland Baumgartner, Managing Director Radio Media, will continue to be responsible for the radio business and will now report to Roger Elsener.
The TV and radio marketing units will be merged into Belcom AG as part of the new structure from April 2017. As a result, local sales for TV and radio will be offered from a single source. The previous Head of Advertising Market "AZ Medien | TV" and Deputy Managing Director Daniel Schnüriger is now responsible for Belcom as Managing Director and continues to report to Roger Elsener.
The electronic media, TV and radio, are moving even closer together as a result of the digital transformation, writes AZ Medien. TeleZüri and Radio24, as well as Tele M1 and Radio Argovia, are operating in almost congruent broadcast areas, it adds. The convergence of the two media, in the changing media environment and operating in the same advertising and audience markets, offers great opportunities through the bundling of forces, according to the media house.
For this reason, it was decided back in January 2016 to bind Radio Argovia and Radio24 strategically closer to AZ Medien, with the aim of initiating a joint strategy process. Radio Medien AG continues to be wholly owned by BT Holding.
The organizational integration that is now taking place results in the new division AZ Medien | TV & Radio". This division includes both Radio Argovia and Radio24, the regional TV stations TeleZüri, Tele M1, TeleBärn, as well as the national TV stations TV24 and TV25, and the marketing unit Belcom. Roland Baumgartner continues to be responsible for the operational management of Radio Argovia and Florian Wanner for Radio24.
The associated marketing unit Belcom will also be reorganized against this background. In the Zurich area, in addition to selling TeleZüri, Belcom is already responsible for major customers who also occupy Radio24. Now, the local marketing of Tele M1 and Radio Argovia in the Aargau area will also be newly consolidated in Belcom AG. Managing Director of the reorganized Belcom will be the former Head of Advertising Market "AZ Medien | TV" and Deputy Managing Director Daniel Schnüriger. In his function, he will continue to report directly to Roger Elsener, Managing Director of AZ Medien TV and Radio.
According to the press release, this step is intended to realize synergies and bundle existing know-how. The competitive position of the brands in the region is to be strengthened by the uniform appearance and new products are to be offered in the advertising market. In this way, "genuine cross-media concepts" are also to be made possible, as Belcom will also offer the digital platforms of the broadcasters in addition to TV and radio.
