Affichage for Zurich Zoo: Rescue escaped animals with your cell phone
Affichage Holding, in collaboration with Gbanga and the Zurich Zoo, has launched a location-based mobile game in which players can rescue virtual animals. The campaign is intended to demonstrate how flexible and targeted outdoor advertising can be.
Together with Gbanga, a Swiss game developer, Affichage Holding has launched a location-based game for cell phones. In the game developed for Zurich Zoo, virtual animals can be rescued and returned to the zoo or to APG poster sites. The campaign is intended to show how flexibly and specifically the medium of outdoor advertising can be used and combined with other advertising media, writes Affichage in a press release on Monday. The project was developed as part of current innovation projects.
The game only requires a mobile data connection and can be played on conventional cell phones. The campaign runs from July 20 to August 16, 2009. For every animal saved, the player receives virtual seeds that can be used to create virtual nature conservation zones. The e-Board at Zurich main station also shows the game procedure. The winner is the player who has saved the most animals. The game is free of charge and can be accessed via SMS at the relevant APG poster sites. It is also available on the Gbanga.com and Zoo.ch websites.
The game only requires a mobile data connection and can be played on conventional cell phones. The campaign runs from July 20 to August 16, 2009. For every animal saved, the player receives virtual seeds that can be used to create virtual nature conservation zones. The e-Board at Zurich main station also shows the game procedure. The winner is the player who has saved the most animals. The game is free of charge and can be accessed via SMS at the relevant APG poster sites. It is also available on the Gbanga.com and Zoo.ch websites.
