Ruf Lanz for CKW: Order a power outage on August 1
Ruf Lanz designed an ad for Centralschweizerische Kraftwerke (CKW) to mark August 1 that announces a special promotion: Couples in Lucerne who want to have children can request a power outage from the utility company on National Day.
The creatives at Ruf Lanz have designed an advertisement for their client Centralschweizerische Kraftwerke (CKW) to mark August 1st. It announces a special campaign: Ten couples from the CKW supply area who wish to have children can order an extra power cut from the electricity supplier on the national holiday. The idea is based on studies that have shown that the birth rate increases noticeably nine months after major power cuts.
CKW will turn off the power at 5 p.m. for a romantic night - and will also bring along a gift basket with delicacies from the region and candles. If there are more than ten registrations, a draw will be held. A full-page advertisement in the Neue Luzerner Zeitung on Saturday, July 18, 2009, announced the event.
CKW will turn off the power at 5 p.m. for a romantic night - and will also bring along a gift basket with delicacies from the region and candles. If there are more than ten registrations, a draw will be held. A full-page advertisement in the Neue Luzerner Zeitung on Saturday, July 18, 2009, announced the event.
