TBWA\Zurich takes over the brand development for Sibir
TBWA\Zurich has added the Sibir Group to its client portfolio. The creative agency will develop a strategic brand-building plan. The goal is to reposition and revitalize the Sibir brand.
TBWA\Zurich has added the Sibir Group to its client portfolio. The creative agency in Zurich's Seefeld district will work on the strategic brand development for Sibir. The foundations for this were jointly developed in disruption workshops. The aim is to reposition and revitalize the Sibir brand. The redesign of the corporate design is one of the first tasks. This will be followed by BtB and, at a later stage, BtC measures.
The Sibir Group focuses on the household technology sector. Through the integration of companies such as Gehrig, Novelan, Esco Schönmann and the V-Zug container business, the portfolio and services in the replacement market have been further expanded.
The Sibir Group focuses on the household technology sector. Through the integration of companies such as Gehrig, Novelan, Esco Schönmann and the V-Zug container business, the portfolio and services in the replacement market have been further expanded.
Responsible at Sibir Group: Roger Weidmann (Head of Marketing). Responsible at TBWA\Zurich: Andy Hostettler, Daniel Rickert/Caroline Breitenmoser (Strategic Planning), Manuela Zwald (Consulting), Frederick Rossmann (CD), Werner Schellenberg (AD), Peter Bietenholz (Text).
