New partnership: Bauknecht and Jamie Oliver

The partnership, which began in 2017, aims to encourage people to show and live their affection for their loved ones through the joy of cooking. To this end, Jamie Oliver will provide specially developed content via its media ecosystem, which Bauknecht will support with a wide range of measures. Bauknecht and Jamie Oliver share the vision that good food and its preparation methods should be easy and accessible to everyone. The combination of Jamie Oliver's inspiring content and Bauknecht's high-performance built-in appliances is now turning this idea into reality.

Stephan Gieseck, Managing Director and Chairman of the Board of Directors of Bauknecht in Switzerland: "The partnership with Jamie Oliver shows that our brand has exciting times ahead. This partnership will bring us closer to our customers by linking our products with very specific activities in the kitchen and thus becoming a source of inspiration for our customers. Jamie and we are all about empowering people to take even better care of their family and friends. We want to break down old household patterns so that everyone can enjoy their time in the kitchen."

Jamie Oliver emphasizes: "We all have little time, but hand on heart, we have to eat. If we can take care of our loved ones while providing them with home-cooked, nutritious food, it's a win-win for everyone involved. I'm really looking forward to working with Bauknecht to show how you can use these wonderful appliances to make your life easier in the kitchen. From now on, you can whip up something delicious for your family or guests every day of the week."

Lisa Tookey, Commercial Director at Jamie Oliver Group, added: "We are thrilled to be working with Bauknecht to bring Jamie's cooking philosophy to a whole new audience. Thanks to the innovative campaign, consumers can access specially created content that is stored in Jamie's media ecosystem. It's great to be working with a partner who shares our vision: We want to help people eat better and more consciously and give them the know-how they need to do so."

The Jamie Oliver Group is a commercial company with a social purpose. It uses global campaigns, creates content, offers premium dining experiences and products that communicate its values to educate the world about the importance of enjoying fresh food. The group is made up of four pillars: Jamie Oliver Media Group is responsible for award-winning content distributed through television programs, books, magazines and digital media; Jamie Oliver Licensing Ltd manages the extensive range of licensed products and advertising contracts; Jamie Oliver Restaurant Group manages the rapid expansion of our restaurant chains across the globe; Jamie Oliver's Food Foundation champions the health and wellbeing of every individual by providing access to the right information, delivering food education, campaigning on key issues and lobbying governments and business stakeholders. In short, the Jamie Oliver Group is doing everything it can to create a healthier and happier world.

Bauknecht Switzerlandheadquartered in Lenzburg, was founded in 1952. Since 1991, Bauknecht has been part of the Whirlpool Group, the world's largest supplier of household appliances. The brand portfolio in Switzerland includes Bauknecht, Whirlpool and Indesit. Today, Bauknecht employs around 200 people and sells household appliances for cooking, baking, washing, drying, refrigerating and freezing.