End for the women's newspaper Fraz

The women's newspaper Fraz, the former mouthpiece of the Swiss women's movement, is discontinued after 35 years. At the end, the newspaper still had a circulation of 2,500 copies. Only 1,200 readers had a subscription, many of whom were between 40 and 60 years old and had been loyal to the paper since its beginnings. In 1987, Fraz still had a circulation of up to 4,500 copies. From the mid-1990s onwards, the numbers went steadily downhill.
This is due to the steadily declining interest in women's issues. Younger women in particular have little interest in such topics these days, co-managing director Monica Vanoni told the SDA news agency. Monica Jeggli, former managing director of the newspaper, also sees the reason in the fact that women's issues have found a place in many other media.

Originally intended as an internal communication organ
Fraz appeared for the first time in 1975, at that time still under the name Frauezitig. It was intended as an internal communication organ of the autonomous women's movement and only later was it aimed at a wider audience.
There was a rescue attempt in 2008, when a new, modern layout was designed to appeal to young women. "Unfortunately, this measure came too late," said Vanoni. Three part-time employees are losing their jobs, as well as several freelance journalists and photographers who are also affected. So far, the Fraz editorial team still lacks several thousand francs to produce a farewell issue. There are also plans to publish the Fraz articles from the beginning to the present day on the Internet.