Border Crossing wins mandate for Harmos campaign
The Bern-based PR agency Border Crossing has been awarded the contract for the «Yes to Harmos» campaign. The main visuals for the cantonal referendum on September 27, 2009, have already been produced.
New mandate for Border Crossing. The Bernese PR agency is designing and supporting the "Yes to Harmos" referendum campaign in the canton of Bern for the referendum on September 27, 2009. The main subjects have already been developed. They show two laughing blond-haired siblings. The reason: most children are happy when they are finally allowed to go to kindergarten or school, according to the advertisers. With this message, the campaign aims to take the wind out of the sails of opponents. "They would undoubtedly put crying children in the foreground again," Mark Balsiger, managing director of the agency, is quoted as saying in the press release.
Responsible at Border Crossing: Silvia Aebi (AD), Nicole Gütiger (consulting), Mark Balsiger (CD).
