Havas looks at current issues from a new angle for the Swiss month
The «Backwords» campaign for the monthly magazine *Schweizer Monat* reveals a new meaning in many terms.
As a liberal author's magazine, Schweizer Monat stands for differentiated journalism and always offers a new perspective on current topics. In the image campaign launched at the end of last year, Havas immediately provides proof of this in advertising terms.
Thus, numerous terms have been recognized as offering a new perspective on contemporary discourses. All it takes is a fresh look at the word - because it often hides previously undiscovered expressions that create space for fresh interpretation.
The new campaign takes up current topics in a timely manner and continuously develops new subjects for use in social media. In addition to banners, ads, and posters, "Backwords" will also be used in the course of this year in ambient settings directly at the scene of the event.
Responsible at Swiss Month: Andy Fischer (Publishing Director), Michael Wiederstein (Editor-in-Chief), Serena Jung (Editor and Producer). Responsible at Havas: Frank Bodin (overall responsibility), Folker Wrage (CCO), Patrick Beeli (creative direction), Mathias Bart, Silja Rast, Louise von Stockar, Meret Böhni (text), Priska Meyer, Daniel Kobi (art direction), Claudia Sigg (consulting), Claudia Bont, Noemi Rubera (DTP). Digital Production: Joachim Probst.
