Grill the commuter
Burger King is running a clever ad campaign for the Whopper on the Seoul subway. The idea came from a student.
The idea of turning the luggage racks into a grill came from Dongeon Lee, a student at Hongik University - Korea's most prestigious architecture and art college. Burger King then put it into practice in collaboration with the Cheil Worldwide agency. On subway lines whose stations are close to Burger King stores. In case you got a taste for it by looking up. Much more is known about the campaign, which has so far only been shown on Creativity-online.com is not known. But does not necessarily have to, because we understood. And liked. (hae)
