Personal messages by mail
As every year, Swiss Post has presented the Christmas stamps of the year this November. In addition to the special stamps designed by Ludek Martschini, there is a digital surprise for the recipient for the first time.
The scan function in the Swiss Post mobile app plays an exclusive short film in four languages when the stamps are scanned. In addition to the key visual for print, Koch Kommunikation also designed and realized the Christmas spot for the first time this year.
In it, three generations - grandmother, mother and granddaughter - meet in a small bistro for a cozy coffee. At the end, the little one surprises grandpa, who has stayed at home, with a surprise in the mail.
All the motifs in this year's stamp series can be discovered in the short spot and are bearers of personal messages during the Christmas season.
Responsible at Post CH: Bettina Hufschmied (Head of Marketing Communications), Matthias Gerber (Head of Marketing Communications Consulting), Karin Weber (Marketing Communications Consultant). Responsible agency: Koch Communication.
