Digital storytelling for Valaisanne
With the relaunch of Valaisanne’s website, Contexta is focusing on digital storytelling: An HTML5-based animation concept brings the craft beer brand’s story to life and surprises viewers with a healthy dose of offbeat humor.
Turning Tschäggättä, a licking apricot, a riding hop - visitors to the site immediately notice that the new Valaisanne website is primarily intended to be fun. For the team behind the small brewery from Sion, it was also important to create a new look with the new Web presence to show their sense of tradition and their love of the craft of brewing beer. Therefore, users are entertained in the interactive world of Valaisanne with lovingly prepared historical anecdotes and background information on the brewing process. The uncomplicated, warm and passionate nature of the Valaisans always resonates - those who wish can even view the entire site in "Valaiserditsch".
Contexta has been managing the Valaisanne brand for two years. The communication is based on the conviction that in an industrialized and globalized world, the desire for honest and simple products is becoming ever greater. As a preserver of tradition, conviviality and the craft of brewing beer, Brasserie Valaisanne stands for an alternative full of character: Here, beer is "not made - but made".
Responsible at Valaisanne: Hans Joachim Meyer (Marketing Manager Regional Brands); Heidi Leila Plume (Brand Manager Valaisanne); Sandra Werner (Marketing Regional Brands). Responsible agency: Contexta.
