CoopMobile: New tariff structure communicated
Making calls with CoopMobile Prix Garantie Prepaid is now more appealing. This is due in part to the more transparent and cost-effective rate structure, and in part to the user-friendly website created by Kreisvier Communications.
"Prepaid has never been this cheap!": This is the claim Kreisvier is using to introduce the new CoopMobile Prix Garantie offer. The communication concept for the new rate structure includes various POS materials for all points of sale, an ad and banner campaign, and various sponsored content and social media ads.
With its new prepaid offer, CoopMobile is currently the test winner of the latest cell phone rate comparison by dschungelkompass.ch and the Stiftung für Konsumentenschutz (SKS) in the category "Little telephony with a lot of data".
Responsible at CoopMobile: Benedikt Pachlatko (Head of Cooperations/ Consumer Services); Stefan Berberig (Project Manager Specialty Business & New Business); Ronald Fürer (Product Manager Credit Cards / Mobile). Responsible at Kreisvier Communications: Christian Jost-Cellarius (Client Service Director); Lukas Gysin (Senior
Consultant); Sven Kahler (Senior Art Director); Tanja Steiger (Text/Concept) and Daniela Burget (DTP).
