SRG joins ETH initiative
SRG will be a funding partner for the establishment of the professorship and the new Center for Media Technology at ETH Zurich. NZZ, Ringier and Tamedia are already involved.
Together with the private media companies, SRG wants to make a contribution to bringing practice and research in the field of media technology closer together and making technological progress usable for Switzerland as a media center. The new Center for Media Technology will tackle and develop specific issues and projects together with industry partners and other educational institutions. The aim is also for the center to network and exchange ideas internationally with leading researchers in the field.
The ETH Zurich initiative signed by SRG on Tuesday is also supported by the publishing houses NZZ, Ringier and Tamedia (Werbewoche.ch reported). SRG is supporting the professorship and the new center at ETH with a grant of CHF 3 million, which will go to the ETH Zurich Foundation. SRG wants to strengthen Switzerland as a media center in the long term and sustainably, and in this context has also financed the complementary media technology project Swiss Media Initiative with the EPF Lausanne. Several private media companies and other partners have already indicated that they would also like to participate in Lausanne.
SRG Director General Roger de Weck said in a press release on Wednesday: "Innovation is the essence and driving force of every media company. This is why SRG is supporting ETH Zurich's media technology initiative with a substantial financial contribution and with know-how that already exists within the company in this field."
Photo: Ethz.ch
