Gemi: Internet is the big winner in June
According to the Goldbach Index (Gemi), the Internet gained another 15 index points in terms of advertising pressure, while the overall market lost one index point.
As the Goldbach Media Group announced on Wednesday, the Goldbach Index (Gemi) showed a drop of one index point to 184 in June 2009 across all media published by Media Focus. In the reporting period, however, e-media as a whole remained at 431.
Internet was able to increase advertising pressure by 15 index points to 476. TV was able to maintain its level of 437 index points, as was teletext with 157 points. Radio fell by one index point to 253 and the medium of digital advertising space (ad screen) suffered a loss of 43 index points to 219.
According to the press release, it should be noted when assessing the index that the twelve previous months are seasonally smoothed in the short-term view. Ringier's online media have also been included since June.
Internet was able to increase advertising pressure by 15 index points to 476. TV was able to maintain its level of 437 index points, as was teletext with 157 points. Radio fell by one index point to 253 and the medium of digital advertising space (ad screen) suffered a loss of 43 index points to 219.
According to the press release, it should be noted when assessing the index that the twelve previous months are seasonally smoothed in the short-term view. Ringier's online media have also been included since June.
