From the heart
A heartwarming campaign from Scandinavia shows why some gifts say more than a thousand words.
Elkjøp is the largest electronics retailer in Northern Europe. The Norwegian company operates around 400 stores in six countries and is known, among other things, for its liberal returns policy: Up to 30 days after purchase, unpacked and tested items can be returned without explanation.
This will not be necessary with the products given away in the campaign implemented by DDB Stockholm. The gifts here are far more than just a hair straightener, a hairdryer or a Playstation 4: they communicate acceptance, confidence and joie de vivre. Some gifts - when they come from the heart - say more than a thousand words. (hae)
