Screen-up 2009: TV from the perspective of advertising effectiveness research
Final preparations have begun for the tenth edition of Screen-up on September 29, 2009 in Zurich's Kaufleuten. As in previous years, after the screenings of the individual broadcasters, two topical specialist presentations and the Igem talk with the broadcaster bosses will form the congress section.
Final preparations have begun for the tenth edition of Screen-up on September 29, 2009 in Zurich's Kaufleuten. As in previous years, after the screenings of the individual channels, two topical specialist presentations and the Igem talk with the channel bosses will form the congress section. The first specialist speaker will be neuropsychologist and market researcher Christian Scheier. He is Managing Director of Decode Marketingberatung in Hamburg. Together with a team of experts, the Swiss native translates the latest scientific findings from neuropsychology into practice-oriented marketing tools.
A presentation by David Brennan will show how well television works in combination with other media. He heads the research and strategy department of the UK's largest marketing company Thinkbox. In the "Engagement Study", first published two years ago, the (multimedia) behavior of viewers in front of television became the subject of scientific research for the first time.
After the two presentations, the Igem Talk will conclude the congress section. Channel heads Dominik Kaiser (3+), Ingrid Deltenre (SF), Andreas Bartl (Managing Director of German Free TV) and Anke Schäferkordt (RTL Television) will discuss TV and its future under the moderation of Roger Köppel.
Screen-up is the only Swiss industry event for audiovisual electronic media and focuses on the future of the Swiss television market. Screen-up is organized by Publicitas Cinecom & Media, IP Multimedia (Switzerland), Publisuisse, RTL Group and Seven One Media (Switzerland). The new look for the tenth anniversary was created by Staeheli Kommunikation und Design.
A presentation by David Brennan will show how well television works in combination with other media. He heads the research and strategy department of the UK's largest marketing company Thinkbox. In the "Engagement Study", first published two years ago, the (multimedia) behavior of viewers in front of television became the subject of scientific research for the first time.
After the two presentations, the Igem Talk will conclude the congress section. Channel heads Dominik Kaiser (3+), Ingrid Deltenre (SF), Andreas Bartl (Managing Director of German Free TV) and Anke Schäferkordt (RTL Television) will discuss TV and its future under the moderation of Roger Köppel.
Screen-up is the only Swiss industry event for audiovisual electronic media and focuses on the future of the Swiss television market. Screen-up is organized by Publicitas Cinecom & Media, IP Multimedia (Switzerland), Publisuisse, RTL Group and Seven One Media (Switzerland). The new look for the tenth anniversary was created by Staeheli Kommunikation und Design.
