Bold plays bingo with 1811
If you're looking for an address or a phone number, just dial 1811 and—bingo! Swisscom and the Bold agency are making sure everyone knows this through a promotional campaign.
At Online game 1811 Bingo! a prize will be raffled off every day at 6.11 p.m. sharp until November 18, 2010. The stars of the poster, print and online campaign are the balls 18 and 11, which are celebrated frenetically on a stage in the introductory motif. Further subjects will follow in late summer and fall, presenting 18 and 11 in a new, seasonal setting. Incidentally, real 1811 telephone operators are responsible for announcing the bingo numbers drawn on the Internet.
