Trump, the promoter of women
With the #makehimpay initiative, Donald Trump is to indirectly support organizations that campaign for equality for women worldwide.
Fat, pig, dog. These are just some of the insults Donald Trump uses to denigrate women. With the #makehimpay initiative, he is now supposed to make amends, not entirely voluntarily. #makehimpay was initiated by HeForShe and supported by the Swedish agency DTM in the form of a Landing page and a clip.
The unusual "fundraising campaign" is based on the well-known fact that Trump spares no expense in buying up domains with his name. He wants to prevent them from falling into the "wrong hands". Trump is to continue this domain shopping spree. All visitors to the page are encouraged to tweet possible domains and hopefully then sell them to Trump. The proceeds will then be donated to Human Right Watch and the UN Women's Initiative HeForShe, both of which are committed to equality for women. (nod)
