Radio hole mailing
Swisscom continues to work intensively on improving Switzerland's telecommunications infrastructure. The agency at the airport has created mailings addressing dead zones as part of this effort.
Swisscom continues to work intensively on improving the Swiss telecommunications infrastructure. This has now been taken as an opportunity to convince private individuals and SMEs who already purchase products or services from Swisscom but do not have a Swisscom Mobile subscription to switch. A perforated direct mailing was sent out. The holes in the paper made it difficult to read without interruption. The recipient's attention was thus drawn to the troublesome holes. The invitation to switch was reinforced by an attractive offer.
Responsible at Swisscom: Björn Wiese (Head of Customer Interaction Marketing); Alexander Möckli (Head of Campaigning); Tang Seu Jhing (Marketing Manager). Responsible at agency at the airport: René Eugstair (creative direction); Dominique Rutishauser (art direction); Valeria Hörler (graphics); Miriam Egli (consulting/text).
