Solving
A clever Google campaign shows that Ikea has a solution for most everyday problems.
Real life - Ikea is always there. No matter what is happening: An Ikea item is almost certain to witness it. The Swedish furniture giant has always presented itself as a people-oriented partner that makes people's lives easier with affordable, practical products.
As many people nowadays type their problems and questions directly into Google, the Åkestam Holst agency came up with the idea of renaming problem-solving Ikea products accordingly and displaying them at the top of the respective Google query as an advertisement.
The Google campaign is part of the "Where Life Happens"-campaign, with which Ikea in Sweden shows real life rather than embellished furniture idylls and "beautiful living" scenarios. The everyday life that most Ikea customers really experience.
A few weeks ago, the commercial "A Good Listener" was launched - also by Åkestam Holst - which deals with a father's relationship with his pubescent daughter.
And of course the beautiful spot "Varannan Vecka" ("Every two weeks")which shows how a father tries to brighten up his son's gray reality with the help of Ikea. (hae)
