New look for Logicare

Logicare is the specialized IT service provider for healthcare providers. Founded by hospitals as an independent company, Logicare designs and implements comprehensive individual solutions for clinics, acute care hospitals, nursing homes and other institutions. Logicare was founded in 2006 by the four hospitals Balgrist University Hospital, GZO Hospital Wetzikon, Limmattal Hospital and Zimmerberg Hospital (now See-Spital Horgen/Kilchberg) with the aim of exploiting synergies in IT and implementing projects jointly.

With around 90 employees, the company operates IT for over 6,000 users and offers a comprehensive range of services in the areas of consulting/projects, operations and support.

Target group oriented picture language

The visual appearance developed by Neuzeichen forms the basis of the new external appearance. The corporate design provides the framework and parameters for all future communication measures and their visualization.

The design elements are based on the content specifications of Logicare's core competence areas and are connected by the rhombus grid. The grid refers on the one hand to the interconnections through the origin of the company to its customers from the medical fields and on the other hand to the interconnections/connections through the IT solutions. The visual language was tailored to the target group and shows imagery from everyday medical life as well as from everyday work at Logicare.

In the course of developing and implementing the new corporate identity, Neuzeichen created the following communication tools: online presence, icons, flyers, reference reports, poster for the trade fair stand, documentation folder, PowerPoint, screensaver and desktop wallpaper.

Responsible at Logicare: Nicole Bächler, Head of Marketing and Communication. Responsible for new charactersChristian Carpino, Christoph Pauschenwein, Jan Weber, Catrin Rathgeb.